Hi, Meet Soup.
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Soup is the liquid that merges the commercial wells of pop culture, art and fashion. Soup is a design guide and magazine turned studio practice founded in 2021 by Calvin Ogden to help up and coming brands grow within their respected culture. Soup also operates as a public design archive for artists and brands with creative outreach through Lucien Smith's Serving The People.


ADDITIONAL CONTENT CAN BE FOUND AT
STP.WORLD
PARSONS CD










Commercial art thrives through culture.